Nokia’s Location & Commerce Business is on a roll with one more big profile deal on the way just after getting deals done with Microsoft, Amazon, Yahoo, Groupon and plenty of car manufacturers. Next in line seems to be Oracle who is going to announce the news in Oracle conference in San Francisco later today.
What makes this deal slightly different from the above is that Oracle mostly sells it’s services to enterprises so this could broaden Nokia maps visibility more.
Nokia Chief Executive Stephen Elop joined the company in 2010 and one of his key objectives was to better utilize the Navteq business. Last year, he brought Navteq together with Nokia’s services business and called the division Location & Commerce.
The unit pulled in about $1.2 billion in revenue in 2011, a small fraction of Nokia’s annual sales, but Mr. Elop has consistently pointed to the Location & Commerce business as a critical element in the company’s future plans. – WSJ
Timing of this all is certainly perfect with all the talk about Apple’s map problems.
UPDATE
Nokia decided to make it official.
Nokia is the only map data provider with a prebuilt mapping service for use with Oracle applications
Sunnyvale, CA and Espoo, Finland – Nokia announced today that Oracle has developed a simple, built-in link between Oracle Fusion Middleware MapViewer and the Nokia Location Platform (NLP). This link removes the barrier of a customized map integration and extends the benefits of global maps for business use to Oracle users. NLP provides maps for almost 200 countries. By integrating NLP with Oracle applications, maps and business data can align to one consistent, accurate map on a worldwide basis. Oracle users will now have opportunity to license NLP from Nokia for use in Oracle applications.
“Oracle is the only systems provider that delivers integrated location and mapping capabilities in every layer of our technology stack. Oracle and Nokia have a strong record of meeting business needs through scalable and flexible capabilities,” said Jim Steiner, Vice President, Product Management, Oracle Server Technologies. “Few data providers have the ability to provide both map data for analytics and integrated platform services for the creation of mapping applications in one solution. Nokia is the only provider of both map data and online mapping services that are integrated with Oracle products.”
Oracle Fusion Middleware MapViewer is a J2EE service for rendering maps and creating mashups using spatial data. Oracle Fusion Middleware MapViewer provides services and tools that hide the complexity of spatial data queries and cartographic rendering, while providing customizable options for more advanced users such as developers of geographic business analytic applications. The integration of NLP allows users to easily include Nokia’s map data into their Oracle business applications.
“The inclusion of the Nokia Location Platform into Oracle Fusion Middleware MapViewer is an important proof point of our leadership in providing the best, enterprise-class map in the market,” said Roy Kolstad, Vice President, Enterprise Americas, Location & Commerce, Nokia. “NLP is an advanced location platform with a unique global footprint based on industry-leading technology and more than 30 years expertise in mapping. It will help businesses save time, money and resources while allowing them to gain a geographic perspective on their business, enabling better decisions.”
Oracle users worldwide have access to this capability today. For more information, please visit: www.oracle.com.
Nokia Corporation is a Gold level member of Oracle PartnerNetwork.
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