Rumors where true. Nokia and Amazon have indeed made a deal where Nokia provides maps geocoding for Amazon. Amazon is clearly moving as far away from Google as it can here.
Amazon is licensing the Nokia Location Platform (NLP) for maps and geocoding.
The Nokia Location Platform is the most advanced mobile location platform with a unique global footprint. It provides maps for almost 200 countries (with more than 100 of them navigable) and provides the best, automotive-grade map quality based on industry-leading technology and more than 20 years expertise in mapping.
Amongst others, it is already powering Yahoo Maps, and increasingly also powering Bing Maps as well.
Location is playing a central role in our strategy, and because of its global footprint, quality and completeness of performance (geocoding, routing, traffic) the Nokia Location Platform offers great opportunities for 3rd parties to build upon.
Amazon´s decision to choose the Nokia Location Platform is further proof point that our competence in this space is a key differentiator also for other leading players in the industry to offer great location consumer experiences.
This is great news. Nokia Maps getting presence in North American market where it has traditionally been less known.