If you live in Europe you have more than likely seen the EISA (European Imaging and Sound Association) awards logo on some product as manufacturers are more than happy to showcase how they have done in this yearly EISA awards that have been going on for more than 30 years.
It was Nokia’s turn to pick an award in 2011-2012 EISA awards in a Mobile Photo Achievement, category where anybody else getting it would have been just plain wrong.
Many years of research and development have gone in to creating Nokia’s PureView Pro imaging technology. The idea was to make a digital zoom system for mobile phones that is capable of producing high image quality even when the picture was cropped. The first smartphone to feature this technology is the Nokia 808 PureView, with Carl Zeiss optics, xenon flash and LED video light. It uses a high-resolution 7728×5368-pixel-sensor that can produce images containing up to 38 or 32 million pixels (depending on the aspect ratio) when the zoom is not in use. When the zoom is used the phone crops the active part of the sensor to a progressively smaller area. Nokia’s PureView Pro technology is a major leap forward in mobile devices and brings high-quality photo features to the masses. – EISA
Also interesting tweet today from Nokia’s official Twitter account.
It’s dangerous to go reading too much in to these comments. We have seen time after time that the people writing these tweets lack the knowledge or are not really meaning what we are hoping the text to mean.
Still that above tweet is certainly worth to be mentioned as Nokia’s and Microsoft’s big event is just 3 weeks away.