That was fast. It was just last month Nokia announced it was acquiring Scalado. Scalado is one of the world leading imaging technologies, applications and engineering providers for mobile phone manufacturers.
Scalado and it’s IP’s Nokia acquired on the acquisition will be directly put to improve Nokia’s camera’s and come up with new exciting products in that front. Nokia is talking about PureView^2.
The staff joining from Scalado will form a new centre for imaging excellence in Lund, Sweden, alongside the clever folk based in Nokia’s Tampere and Espoo imaging teams who came up with PureView. The Lund team will focus on software to complement the existing hardware genius from the Finnish teams.
The expected results are perhaps best expressed as an equation:
PV + SC = PV^2
Though the latest and greatest camera phones might seem like they’re perfect, we really have only just begun.
It’s hard to imagine what the next generation of Nokia camera phones might be capable of. What do you hope will be the next big innovation?
If you thought Nokia was dominating on camera phones before, just wait till Nokia’s Tampere and Lund team put their heads together.