Nokia announced in June 20th that Nokia Drive was going to be the available for free on all Windows Phone 8 devices across all manufacturers. Somehow Nokia just now understood to post a answer that every other poster was asking in Nokia Conversation after the negative feedback.
What is Nokia getting from this and how can they still differentiate with their strongest asset given away, be it to increase WP users.
Nokia Drive might not be exclusive to Nokia smartphones anymore but that doesn’t mean that we can’t differentiate with apps anymore. How can we still do it? First of all, navigation on Windows Phone 8 will be always exclusively provided by Nokia. Then by having the very closest, deepest integration possible. So watch this space for more apps and upgrades that become a seamless aspect of the overall Nokia Lumia experience. - Nokia Conversation
It’s an interesting answer. Will this mean that it will be deeper system wide integration? Nokia has been working on the WP8 team in Microsoft since the start.
What will it really mean that other manufacturers will get to use Nokia Drive? Just how vanilla will the Nokia Drive be for other manufacturers? Another valid point and reminder to us below.
But there is more to it than this. In fact, this is an area that creates a lot of confusion when people don’t distinguish between apps and platform. The Nokia Location Platform (often referred to by us as the Where Platform) provides a set of APIs that let organisations develop map-related apps and services. This platform provides the ability for people to get from A to B, decide their best mode of transport, avoid delays and get the most out of their local environments, wherever they are. - Nokia Conversation