NOKIA’S PAST AND US NOKIA FANS WAITING FOR THAT MODERN N95
Oh boy i sure timed NokiaGadget’s comeback just right it seems. This is not the deepest crisis Nokia has been in it’s over 120 year of existence, it’s not even what Nokia experienced in early 90′s as it put everything it had left after disastrous years to this thing called GSM. Difference to those old days is that the the drop from the mountaintop is way longer this time.
I believe many Nokia fans can relate to me for waiting that killer Nokia device to take N95 place since 2008. Every Nokia event, teaser was analyzed to death on back then very active Nokia forums.
We wanted that Nokia killer device we had seen on multiple concept pictures and videos visualised by Nokia even before iPhone was announced in 2007. We all believed Nokia could do it, and why not? It’s Nokia after all.
That magical device never came out and i saw like many other phone nerds in Europe and North America that Symbian was way behind the competition with sales starting to lack bad in these regions, though Symbian did expand aggressively in Asia, masking in just what kind of trouble Nokia was already even with them generating record profits in 2008.
To me Nokia has always been about hardware, lets remind ourselves that even Symbian was truly Nokia’s as recently as December 2008. Sure Nokia has made short flashes on what it’s capable on with the massive resources they had back then, but the execution and making them a viable platform has been more than lacking.
There are multiple other companies who have managed to make amazing looking UI’s just to see them fail next day. The actual test is at making the OS a viable platform for developers and most of all keeping up with the schedule. Again, Nokia has had all the resources in the world to make that happen, but was not capable.
CYCLE THAT NEEDS TO STOP
In general we have seen one scenario repeat time after time with it even going back in time before Symbian Foundation. Nokia has been restarting it’s software foundations multiple times with never having solid modern foundation with enough of device, software cycles and popularity to reveal device with balanced, market leading hardware.
Neither Android, WebOS or iOS where capable to blow you out with their hardware support right out of the gate or even on their second or third cycle, it was not possible. Palm in the end just simply not having enough resources to make it ever happen with their own WebOS.
NOKIA WORLD 2012 AND WHAT’S NEEDED
Nokia’s Windows Phone 8 hardware announcements likely to happen in Nokia World this year are of course crucial to Nokia no matter how you look at it, but WP8/Apollo will also mark the first time in much over 4 years since Nokia has had modern, mature OS that it has been working on with Microsoft pretty much from the start and has had time since early 2011 to make the magic happen on WP8 release by end of this year.
To me the Nokia Windows Phone 8 announcements will mean so much more than just important product releases, it will also mark the day Nokia should not have big limiting factors to produce the best product in the market, neither us customers should anymore care if there are limiting factors. What we will need to see in Q4 is product that’s not a phone with world’s best camera, but the best smartphone out there with Nokia’s design and even something extra that will raise it above others, be it PureView or new innovation on touch screens.
It doesn’t sound too hard for a company like a Nokia multiple times larger than HTC, yet looking back 4 years it does make you wonder is Nokia still able to do that? Nokia World 2012 will tell us that and much more.