Nokia registered Pureview as it’s trademark just this month and in a way that it seems like it will be a new service or product. The trade mark application was filed on a phones, smartphones and camera category. All hinting that it will be something camera related, just guesses as this point.
Nokia’s answer, about what you should expect.
Nokia applies for a variety of trademarks on a regular basis, but we do not comment on them in any way. – Nokia
Same answer as we got when Nokia trademarked “The Amazing Everyday” last year.